New Now with real-time DLVE™ conversion tracking — see how it works
Performance media + attribution

Media buying measured by real revenue

Most platforms measure clicks. We measure what your campaigns actually sell.
Display, programmatic, search, and paid social — tied to real store visits and purchases in one dashboard.

illyilly
StarbucksStarbucks
NeighborlyNeighborly
Pizza HutPizza Hut
GAPGAP
SprintSprint
McDonald'sMcDonald's
LincolnLincoln
MillerCoorsMillerCoors
TargetTarget
FedExFedEx
Best BuyBest Buy
Mercedes-BenzMercedes-Benz
Home DepotHome Depot
NissanNissan
VerizonVerizon
WalmartWalmart
FordFord
ToyotaToyota
Old SpiceOld Spice
illyilly
StarbucksStarbucks
NeighborlyNeighborly
Pizza HutPizza Hut
GAPGAP
SprintSprint
McDonald'sMcDonald's
LincolnLincoln
MillerCoorsMillerCoors
TargetTarget
FedExFedEx
Best BuyBest Buy
Mercedes-BenzMercedes-Benz
Home DepotHome Depot
NissanNissan
VerizonVerizon
WalmartWalmart
FordFord
ToyotaToyota
Old SpiceOld Spice
01 — Programmatic Media

Targeted ads across every screen, tracked to the sale

Display, video, native, and CTV across premium inventory. We target by geography, behavior, and purchase intent — then track who actually bought.

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Programmatic media
02 — Search (SEM)

From click to purchase, fully measured

Google Ads managed with full click-to-purchase tracking. We don't just measure clicks — we measure the revenue they generate and the ROAS they deliver.

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Search SEM
03 — Paid Social

Social ads measured alongside every channel

Meta, Instagram, and TikTok campaigns measured the same way as your other channels — attributed purchases, not just engagement metrics.

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Paid Social
The Platform

One dashboard. Every channel. Real sales attribution.

DLVE™ Attribution
Channel Integrations
Identity
Consumer Profiles
Audience Targeting
ROAS Reporting
AI Optimization

Unify, manage, and activate data in the moment

Stream attribution data in real time. Collect across channels, resolve and enrich identities, and deliver insights instantly for enhanced optimization and relevance.

  • DLVE Pixel Tracking
  • Cross-Device Identity Graph
  • Real-Time Event Stream
  • Live Store-Level Data
  • Same-Session Attribution
  • Live Monitoring & Validation
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DLVE™ Attribution

Build your attribution stack your way

A modular platform that connects with your existing ad tech. Plug in DSPs, Google Ads, Meta, and more — configure only what you need.

  • DSP Integrations
  • Google Ads Connector
  • Meta Ads API
  • Custom Data Pipelines
  • Flexible Lookback Windows
  • API-First Design
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Channel Integrations

Identity that connects impression to purchase

Resolve identities across devices and channels to track the path from impression and view through conversion.

  • Impression-to-View Matching
  • Cross-Device Identity Resolution
  • Household & Device Graph
  • Deterministic + Probabilistic Links
  • Conversion Path Stitching
  • Real-Time Identity Updates
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Identity

See every touchpoint, one unified profile

Build a complete picture of every consumer across programmatic, search, and social — from first impression to final purchase.

  • Unified Consumer View
  • Cross-Channel Touchpoints
  • Device & Session Stitching
  • Purchase History Matching
  • Audience Overlap Analysis
  • New vs. Returning Breakdowns
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Consumer Profiles

Target audiences based on real purchases

Build and activate audience segments using actual purchase behavior, not just browsing signals or lookalikes.

  • Purchase-Based Segments
  • Geographic Trade Areas
  • Behavioral Targeting
  • Contextual Audiences
  • Lookalike Modeling
  • Suppression Lists
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Audience Targeting

Cross-channel analytics with real attribution

Measure performance across every channel with configurable lookback windows, store-level breakdowns, and true ROAS calculations.

  • Configurable Lookback Windows
  • Store-Level Reporting
  • Channel Comparison
  • ROAS by Campaign
  • Daily Sales Dashboards
  • Custom Date Ranges
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ROAS Reporting

AI-powered optimization from real sales data

Machine learning models trained on actual purchase events — not proxy metrics — to optimize your media mix and improve ROAS.

  • Media Mix Optimization
  • Predictive ROAS
  • Budget Allocation AI
  • Audience Scoring
  • Anomaly Detection
  • Auto-Bid Recommendations
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AI Optimization
How It Works

From impression to purchase, fully tracked

Our DLVE technology connects ad exposure to real sales events, giving you a closed-loop view of marketing performance.

Ad Served

A consumer sees your programmatic ad, clicks a search result, or engages with a social post. Every touchpoint is logged.

User Matched

Our DLVE pixel and identity graph match the ad exposure to the individual — across devices and sessions.

Purchase Detected

When that person makes a purchase — online or in-store — we capture the transaction with order ID, amount, and store.

Attribution Applied

The sale is attributed back to the specific ads, channels, and campaigns that drove it — with configurable lookback windows.

Insights & News

What’s new in attribution and performance

Product updates, measurement insights, and research highlights from the DLVE platform.

Identity graph update
Insight

Identity graph improves impression-to-purchase tracking

See how cross-device resolution and household stitching increase attributable conversions without inflating ROAS.

Read more
Real-time reporting update
News

Faster store-level reporting, refreshed daily

New pipeline optimizations deliver more consistent daily sales dashboards across every channel.

Read more
Media mix research
Research

Media mix tuning with real sales signals

Learn how combining impression data with purchase events drives more accurate budget reallocation.

Read more
Platform updates
Updates

Platform updates that ship faster insights

Track new releases across DLVE attribution, reporting, and identity workflows.

Read more

Ready to see what your
ads actually do?

We'll show you a live dashboard for one of your campaigns. No vanity metrics — real sales, real attribution.

Let's Talk