DOJO, the mobile ad serving platform

Mobile advertising is more efficient and effective with our mobile ad management platform for agencies and marketers. Data-driven insights and streamlined operations help to improve campaign results across mobile display, search and rich media channels. At the foundation of our platform is DOJO, a mobile ad management and ad serving solution that helps agencies and marketers manage the entire scope of their mobile advertising programs.

DOJO includes all the necessary tools you need to execute mobile rich media or static mobile advertising campaigns on the devices you want to target. Learn more...

high impact, rich mobile advertising
Phluant's mobile ad formats can be mixed and matched with an array of rich media features to deliver effective mobile display advertising .
  • Street Fighter
    rich media banner ads
    Often underestimated, the original bad boy of mobile advertising supports any and all rich media features without breaking outside the banner.

    Agencies love the Street Fighter because ubiquitous ad sizes means less resizing, wider inventory options, and a faster time to market.

    Publishers love the Street Fighter because it makes the most of banner ad inventory, which means seamless placements across multiple sites in multiple locations.

    The Street Fighter supports all the rich media features found in larger formats, including panels that swipe up, down, left or right, animate, locate nearest stores, play video, and even scratch away to reveal layers of messaging. It may be small, but it’s got skills.


    • Wider mobile inventory options
    • Faster time to market by reusing existing creative
    • Highest possible upfront interaction rate
    • Showcase your best creative and video upfront
    Download the PDF (1.06MB)


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  • Heavyweight
    expandable banner ads
    Maximize existing banner ad inventory with a click-to-expand panel, and turn typical banner ads into full-screen placements. The one-two punch of mobile advertising gives agencies two canvases to unleash their creativity.

    Expandable Options

    • Expand in any direction. Up, down, left, right
    • Expand to any size.
    • Auto Expand/ Auto Close*
    • Dynamically detect screen size and expand to fill the screen.

    Pack a bigger punch with the Heavyweight Expandable Banner ad. The Heavyweight starts out strong with a rich media banner and and finishes even stronger by going full-screen to display hard hitting features and content. Watch the Heavyweight dance around the screen as it expands up or down, left or right and to any size, including full-screen on mobile or tablet, in-app or mobile web.


    • Turns banner ads into full-screen inventory
    • Cross platform compatible
    • Multiple mobile inventory options
    • Expanded panels can hold all rich media features
    Download the PDF (1.84MB)


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  • The Ninja
    dynamic banner ads
    The Phluant Ninja is skilled in the ancient art of HTML, Javascript, XML, and CSS to detect and deliver dynamic messaging and content to mobile audiences.


    • Make mobile ads more relevant with dynamic data, such as weather & data driven creative campaigns
    • Serve targeted messages based on mobile device, carrier, operating system, location, weather or other attribute
    • Update information on-the-fly
    • Increase user interaction and click-through rates with location-based ads

    Dynamic data requirements

    • Approved and fully functioning data feeds
    • If we are building the data feed, client must supply information in Excel spreadsheet or CSV
    • Graphics that correlate to dynamic data, if applicable

    Harness the full power of rich media mobile advertising with Phluant’s dynamic Ninja format. Using assassin-like skills, the Ninja can detect user devices, operating systems, geolocation, and DMAs to deliver targeted content. It can pull in weather, traffic, news or other data feeds to tailor and sequence messages. Dynamic pricing and inventory pulled from nearby store locations drive shoppers into brick and mortar stores and bring them one step closer to a point of sale by enticing them to click. With the Ninja, content can be determined on the fly, and data is always up to date.

    Download the PDF (1.37MB)


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  • The Sumo
    interstitial banner ads
    The Phluant SUMO is the biggest and heaviest format of mobile advertising, and uses its size to fill the screen and capture the audience’s attention.

    Throw the weight of a Sumo behind your mobile ad campaign and make a huge impact. This rich media mobile interstitial ad displays full-screen every time to gain maximum exposure for brands and advertisers. Using dynamic data, the format can detect the screen size to create a background that will fill the screen.

    With the Sumo ad, you have the biggest canvas available to craft complex stories and fill with engaging features, such as games, video, slideshows, and animation in one or more panels. And this ad format won’t be pushed around -- because it displays full-screen you can showcase the entire ad experience without waiting for user interaction.


    • Displays full screen without waiting for user interaction
    • Large canvas to deliver complex messaging and creative
    • Use dynamic detection to create background to fill entire screen
    Download the PDF (2.07MB)


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  • Tag Team
    synced tablet ads
    The Phluant Tag Team is a double threat ad format that uses the power of two synched rich media mobile banner ads on a tablet to showcase attention-grabbing animation.

    Tag Team requirements

    • Clear storyboard on animation direction and explanation
    • Separate PSD for each ad unit with animated assets in separate clearly defined layers

    Synched animated tablet ads work in tandem on the same screen to tell a bigger story. Animation starts in one banner ad and then continues in another ad unit elsewhere on the screen without missing a beat. The Tag Team format works only on tablets, and requires a minimum of two known above-the- fold placements on the same page. Publishers that offer the Tag Team synched ad unit includes:

    • Accuweather • eHow • The Demand Network • NBC Universal


    • Two above-the-fold units capture larger Share of Voice
    • Unique format grabs the audience's attention
    • Provides two canvases to showcase complex animation and tell bigger narrative
    Download the PDF (0.8MB)


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mobile ad features

Powerful ad features build meaningful consumer engagement.

explore the possibilities
learn more about us
we are a mobile advertising platform that solves the accountability of media spend for agencies, publishers and clients direct.

We offer a single platform which aggregates a number of otherwise fragmented products; including: a mobile ad server; mobile rich media ad formats and features and in-depth mobile analytics.

Our leading mobile rich media and display capabilities service the most innovative and inspiring mobile campaigns. Our ad platform allows agencies and publishers to monetize mobile advertising in a way that propels advertisers to shift ad spending to mobile, and extend how they communicate with their audience. With industry-leading tools and close collaboration, we help our clients achieve dramatic, measurable results.

stay in touch, contact us

Phone Number: 347-688-7065

New York, NY

Phluant, Inc.
10 East 39th Street, Suite 1127
New York, NY 10016

Seattle, WA

Phluant, Inc.
500 Yale Ave N
Seattle, WA 98109

Privacy Policy

Phluant, Inc. ("Phluant", "we", "our" or "us”) understands the importance of privacy. Phluant provides products and services to deliver and track advertisements and marketing messages over the Internet (("Phluant Services" or “Platform”) on behalf of clients such as advertisers, marketers, website and application publishers (collectively, "Clients") that want to display ads to and to Internet, mobile Internet, and mobile application users (collectively, “End Users” or “Users”). Advertisements and communications sent through Phluant Services derive from the sending Client, with Phluant acting as the delivery agent. In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information that we obtain from End Users in connection with the Phluant Platform. The collection, use and disclosure of data collected by any Client in connection with such Client's use of Phluant Services are governed by such Client's privacy policy, which may differ from this Privacy Policy. While Phluant strongly encourages its Clients and business partners to adopt responsible approaches to online privacy, Phluant is not responsible for the information practices of Clients or their partners. In operating the Phluant Services, Phluant adheres to all laws and industry guidelines in relation to our privacy practices.

What Information Do We Collect and Why?

We do not collect name, email address or contact information from Users. However, in order to support the Phluant Platform and to display ads to Users we may automatically collect certain information from Users within an Internet or mobile site or application (“Site”), including:

IP Address, Android ID, MAC Address, Apple’s IDFA, UDID, and other unique identifiers; Activities and page views within a mobile Site; and Language information, device make and model, device connection, height and width of device, device volume, time zone and city, state-level location information, and operating system type, name, and version, browser types, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.

We use various tracking technologies to collect this information, such as pixel tags, pixel impression trackers from Phluant’s or other third party services and other mobile tracking technologies. We may also receive a list of unique identifiers from Publishers and Advertisers, which we may use to determine to what End Users to display (or not display) certain ads.

Publishers may transfer certain information to Phluant that we use to enable the delivery of relevant advertisements to consumers on their mobile phones by our Clients. When our Publisher’s End User devices interact with our Platform, it may automatically pass information that our Publishers provide or is otherwise accessible on the advertising request. Phluant endeavors to receive the assurance from our Publishers that, through clear notice mechanisms, the Publisher has the right to pass such information to the Platform. This Publisher notice should advise the End User why the information is being collected and that it’s being used for advertising purposes. Phluant regularly works with its partners to provide improved mechanisms to manage consumer notice and control over their advertising experience in the mobile environment.

Phluant may also collect information about how End Users interact with ads delivered, such as anonymously counting clicks. Further, when available, Phluant, for the benefit of its Client, may partner with third-party companies that enable targeting of advertising based on information that is in addition to what the Publisher may provide or is otherwise available to Phluant. When partnering with these third-party data providers, Phluant does not accept, use or store this information. These services may have information about Users past browsing or application use, which can be used to enable the delivery of more relevant advertising to the User or for use in brand and ad effectiveness studies.

How We Use Your Information

We use the information that we gather in order to support Phluant Services and deliver ads to End Users, including:

How We Share Your Information

We may share the information that we collect about End Users as follows:

Publishers and Advertisers

We may share aggregate information with Publishers and Advertisers about the advertising displayed to End Users and the success of ad campaigns. For Ads delivered by the Platform, we may share device attributes in order for Advertisers to successful deliver an ad opportunity.

Service Providers

We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on behalf of Clients.

In Response to Legal Process

We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others

We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which Phluant is involved.

Aggregate and De-Identified Information

We may share aggregate or de-identified information about Users with third parties for marketing, advertising, research or similar purposes.

Third-Party Links

Ads within the Phluant Platform may contain links to third-party websites and mobile apps. Any access to and use of such linked websites or mobile apps is not governed by this Policy, but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties.

Opting out & Unsubscribing

How Can I Opt Out of Behavioral Targeting?

If you’d like to opt-out from having this information used to tailor advertising to you, please follow the instructions provided below. Note, we do not collect your name, email address, contact information, or other personally identifiable information.

Once you’ve opted out, we will no longer use information about your activities to deliver behaviorally targeted advertising to your device. You will continue to receive advertising after you opt-out, but it may not be tailored to your interests.

Depending on the type of device you have, you will need to either change settings on the device or submit your Device ID to us as noted below.

Opting out on iOS devices such as iPhones, iPads or iPods

If you have an Apple device, you can opt out of interest-based advertising by updating to iOS 6.0 or higher, and setting Limit Ad Tracking to ‘ON.’ You can do this by going to your Settings, and clicking on ‘Privacy,’ then ‘Advertising,’ and then turning the ‘Limit Ad Tracking’ setting to ‘ON.’ Our system is designed to respect your choice and not use information to provide interest-based advertising when this setting is ON.

Opting Out on Android Devices

If you have an Android device and would like to opt out of our interest-based advertising, you can do so by entering your phone’s Android ID by going to your Settings, and under the Accounts section click on “Google” then click on “Ads” and then click on the ‘Opt out of interest-based ads’

How Can I Unsubscribe from Marketing Emails?

We may send periodic promotional or informational emails to our Clients (but not their End Users). Clients may opt-out of such communications by following the opt-out instructions contained in the e-mail, or by emailing us at Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have subscribed to.

General Disclosures

What about COPPA?

We are not responsible for the information practices of our Publisher clients. Publishers are responsible for ensuring that their mobile sites and apps comply fully with the Children’s Online Privacy Protection Act (“COPPA”), including where relevant by obtaining parental consent prior to the collection of personal information.

Unique identifiers (e.g., IP address and device identifiers) are the only “personal information” under COPPA that Phluant collects from End Users. Phluant only uses the unique identifiers (and other associated information) it collects from End Users to support its internal operations.


We have implemented technical and administrative security measures to safeguard the information we collect from End Users.

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at

Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site, at

This Privacy Policy was last updated on Dec 1, 2014.