Phluant | Mobile Conversion Tracking
MOBILE ADVERTISING POWERED BY DATA, DATA AND MORE DATA. Advertisers and Publishers face a problem of not being able to track a single device across both mobile web and in-app advertisements. Phluant employs a statistical matching formula that provides the Mobile Advertising ID (IDFA and GAID) across all in-app and mobile web inventory. Mobile has changed the world forever and in doing so it's impacted the way we measure.


Phluant’s solution fills the missing gap publishers have in getting value for mobile web inventory - allowing us to access the Mobile AdID (DeviceID) in inventory where it isn’t available (i.e. mobile web and unknown app environments) and being able to better utilize/monetize through the brands, agencies and publishers AdServer, DMP and DSP.


Data Management Platforms are only as valuable as their reach and matching ability of users across ad medium. Phluant's Open Data Access Point (ODAP) provides a scalable, single point tag-based solution to collect and pass integral identity measurement data from every mobile ad impression across all ad networks, exchanges, sites and over 850,000 apps directly.

Data analytics is an evolutionary process where the results of each campaign inform the next.The ODAP solution for DMPs allows brand marketers to un-silo and own their data for use today and into the future.


Accessing the Mobile Ad ID in mobile web inventory is one thing - being able to provide the Mobile Ad ID into the bid request is another. Phluant’s Open Data Access Point (ODAP) provides an elegant and scalable solution for easily capturing and passing the Mobile Ad ID into any bid request format.


For Customer Relationship Management Platforms that want to empower marketers with a 360° view of the customer, Phluant's ODAP provides an new way to connect mobile campaign exposure and performance data to existing client profile records within the CRM. The customer journey has never looked so clear.


DOJO is the most complete and precise mobile ad serving and measurement platform built for marketers. Deliver, measure, attribute and understand the ROI of every impression across all creative types, everywhere in mobile. Use its powers to increase the capabilities of DoubleClick & Atlas or as a standalone platform to manage all of your mobile display campaigns.

  • Deliver Any Ad Format Everywhere Across Mobile
  • Viewability Built In
  • Conversion Tracking - post-click & view-through
  • Dynamic Data Driven Creative Capabilities

Seeing is Believing – Schedule a demo with us then try it for free.


Media is a commodity to buy. Data brings your message to life and creates value for your brand and your audience. Phluant allows you to ignite creatives with real world data from first and third party sources. Data-driven creative makes your messages more personalized and more relevant.

Match media with real-world data. Dynamically create ads using real-time signals to bring your ads to life. Inlcude time, location, weather, price, device type, platform and more. Use data to seize the moment and capture attention.

We have a full range of dynamic mobile ad formats to meet any sophisticated marketers needs.


ODAP makes capturing mobile campaign exposure data easier for Brands and their measurement Partners. The platform simplifies the complex, just like good technology should. Through ODAP our clients can access integral identity signals like Device ID, IP Address & Lat/Long data from over 850,000 apps, sites, networks and exchanges directly. Using ODAP as your single point of access to mobile exposure data offers considerable benefits like data control and ownership, universal reach and efficiency of workflow.

ODAP is a simple to use SaaS based system. Append our smart impression pixel to any ad then sit back and enjoy some coffee as it does the work once reserved for teams of geeked-out ad tech pros. When the ad is served the ODAP pixel collects all relevant data and passes it back to the Brand’s partner, be it a DMP, CRM, Research Firm or Campaign Management Platform, like Atlas or DCM.

We are Phluant. The leading provider of advertising intelligence and mobile media solutions. Our team is dedicated to delivering the kind of technological ingenuity and superior customer experience that can help you turn data insights into real world impact.

At Phluant, we do what we love and we love what we do. We also understand that passion alone does not translate to success. That’s why we foster an environment that inspires productivity, collaboration and achievement. We encourage growth and creative thinking, while always keeping the needs of customers top of mind.
CONNECTED TO OVER 850,000+ MOBILE INVENTORY SOURCES. Phluant has an open data access point, connecting brands to every mobile media source
Our partnerships span the industry’s most innovative companies. Companies that deliver concrete results for clients. Data and Ad Server partners who provide compelling insights to positively impact your bottom line. And technology partners who define what it means to truly be at the forefront of the digital advertising space.
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Contact us to learn more about our data and mobile advertising solutions.

View Through - Conversion Measurement A case study on the impact view-through conversions have on a campaign performance What is a view-through conversion & why should I care? Click-Through Conversions Defined We know that when a user clicks on the banner, those clicks complete a conversion on the clients site. These are called Click-Through Conversions. View-Through Conversions Defined View-through conversion tracking measures the number of mobile conversions that happen within 7, 10, 30 days after a user saw (but did not click on) the mobile ad. Well, that’s what View Through Conversions are for and this measurement provides more insight into the true Return on Ad Spend (ROAS). It also allows you to find the ads and/or inventory that may not be getting clicks, but are still driving site conversions. The Case Study: Our client was spending a nominal amount per day on mobile advertising. They received 484 clicks out of 815,525 impressions (0.06% CTR). Out of those 484 clicks, the client received 84 conversions (white paper downloads, request more info, etc.) which is a 17.36% conversion rate. What’s notable is after 15 days, they had 364 additional conversions (white paper downloads, request more info, etc.) that were not attributed to the mobile ad campaign. Again, a user saw (but did not click) the mobile ad and then after seeing the ad went directly to the website. That’s a whopping 75% site conversion rate (click-through conversions + view-through conversions). So while we thought they were paying $10.43 per conversion, when you count the View-Through Conversions, it was actually $2.40 per conversion! Phluant Conversion Measurement: View Through Case Study