Understanding your customers' journey.
Phluant’s M-Journey solution solves the same-device disconnect, effectively matching the mobile in-app ad view with conversion that happens on the mobile web. The result is a expanded view of your true audience and better insights to the ROI of mobile ad spend.
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Click and View Through

Phluant M-Journey measures view-through conversion tracking of users that convert within a customizable window of 2 minutes to 48 hours after they saw (but did not click on) a mobile ad, regardless of whether they saw the ad in an app or mobile web.

View-through conversion measurement provides more insight into the true Return on Ad Spend. Additionally, M-Journey enables you to identify the ads and/or inventory that may not be generating clicks, but are still driving valuable site conversions.

Same-Device Attribution

Tracking users on the mobile web has become a major problem for marketers. While many platforms offer cross-device tracking, attribution for mobile intra-device (same mobile device) activity remains elusive.

To solve for this missing link, Phluant employs a probabilistic matching formula that assigns each device a Phluant ID that is consistent and continues to recognize a user as they move from a mobile in-app ad experience to a conversion point on the client’s mobile website. Phluant maps and details this same-device journey, which can be woven into an overall understanding of the complete user’s journey.

Path-to-Purchase

A single Phluant tag (pixel) can be placed across the entire client website. The tag integrates with most site tag management solutions, or it can piggyback and fire off an existing third party tracker (i.e. DoubleClick Floodlight tag) residing in the agency ad server, making implementation simple and unobtrusive.

This pixel can track conversion points, such as checkouts, registrations, leads, key page views, or shopping cart activity. You can also assign values to the conversion events and pass all conversion data back to the agency’s DoubleClick account and/or clients DMP.

Identity Retargeting

The objective of many ad campaigns is to generate leads and elevate brand awareness. Broadening the pool of site visitors will enable agencies to increase the funnel of potential customers.

Phluant M-Journey enables agencies to increase audience retargeting to include customers that have shown interest, yet never clicked on an ad. The Phluant ID enables agencies to segment the view-through audience for additional retargeting based on milestone activity, such as reaching but not completing a sign up page or adding items to a shopping cart.

This will enable them an opportunity to complete conversion activity at a later time and link to an existing cross-device measurement platform.

DOJO MOBILE AD SERVER

DOJO is the most complete and precise mobile ad serving and measurement platform built for marketers. Deliver, measure, attribute and understand the ROI of every impression across all creative types, everywhere in mobile. Use its powers to increase the capabilities of your existing Adserver or as a standalone platform to manager all of your mobile display campaigns.

  • Deliver Any Ad Format Everywhere Across Mobile
  • Viewability Built In
  • Conversion Tracking - post-click & view-through
  • Dynamic Data Driven Creative Capabilities

Seeing is Believing – Schedule a demo with us then try it for free.

DATA DRIVEN CREATIVE

Data brings your message to life and creates value for your brand and your audience. Phluant allows you to ignite creatives with real world data from first and third party sources. Data driven creative makes your messages more personalized and more relevant.

Match media with real-world data. Dynamically create ads using real-time signals to bring your ads to life, like: time, location, weather, price, device type, platform and more. Use data to seize the moment and capture attention.

We have a full range of dynamic mobile ad formats to meet any sophisticated marketers needs.

INTRODUCING M-Journey

Audiences move frequently between mobile app and mobile web environments, but current marketing platforms can’t access the identifying information needed to track this activity on the same-device. The result is overlooked conversion attributions, inability to measure ad spend against efficacy, and missed opportunities to retarget interested audiences.

Phluant’s M-Journey solution solves this same-device disconnect, effectively matching the mobile in-app ad view with conversion that happens on the mobile web. The result is a expanded view of your true audience and better insights to the ROI of mobile ad spend.

We are Phluant. The leading provider of advertising intelligence and mobile media solutions. Our team is dedicated to delivering the kind of technological ingenuity and superior customer experience that can help you turn data insights into real-world impact.

At Phluant, we do what we love and we love what we do. We also understand that passion alone does not translate to success. That’s why we foster an environment that inspires productivity, collaboration and achievement. We encourage growth and creative thinking, while always keeping the needs of customers top of mind.
M-Journey solves the same-device attribution problem. Phluant’s M-Journey solution solves this same-device disconnect, effectively matching the mobile in-app ad view with conversion that happens on the mobile web. The result is an expanded view of your true audience and better insights to the ROI of mobile ad spend.
Our partnerships span the industry’s most innovative companies. Companies that deliver concrete results for clients. Data and Ad Server partners who provide compelling insights to positively impact your bottom line. And technology partners who define what it means to truly be at the forefront of the digital advertising space.

Contact Us

Contact us to learn more about our same-device attribution solutions.