Gain visibility into campaign performance across all devices, ad networks and publishers. Detailed analytics reports show performance at the carrier, location, device, channel, and user levels. An easy-to-use web-based interface makes it easy to review real-time performance by geography, time ranges, date ranges, device, operating system or carrier, and drill down through reports at the advertiser, campaign, site, ad and creative levels to provide insight into which ads performed best on which sites.
Agencies love the Street Fighter because ubiquitous ad sizes means less resizing, wider inventory options, and a faster time to market.
Publishers love the Street Fighter because it makes the most of banner ad inventory, which means seamless placements across multiple sites in multiple locations.
The Street Fighter supports all the rich media features found in larger formats, including panels that swipe up, down, left or right, animate, locate nearest stores, play video, and even scratch away to reveal layers of messaging. It may be small, but it’s got skills.
Pack a bigger punch with the Heavyweight Expandable Banner ad. The Heavyweight starts out strong with a rich media banner and and finishes even stronger by going full-screen to display hard hitting features and content. Watch the Heavyweight dance around the screen as it expands up or down, left or right and to any size, including full-screen on mobile or tablet, in-app or mobile web.
Harness the full power of rich media mobile advertising with Phluant’s dynamic Ninja format. Using assassin-like skills, the Ninja can detect user devices, operating systems, geolocation, and DMAs to deliver targeted content. It can pull in weather, traffic, news or other data feeds to tailor and sequence messages. Dynamic pricing and inventory pulled from nearby store locations drive shoppers into brick and mortar stores and bring them one step closer to a point of sale by enticing them to click. With the Ninja, content can be determined on the fly, and data is always up to date.Download the PDF (1.37MB)
Throw the weight of a Sumo behind your mobile ad campaign and make a huge impact. This rich media mobile interstitial ad displays full-screen every time to gain maximum exposure for brands and advertisers. Using dynamic data, the format can detect the screen size to create a background that will fill the screen.
With the Sumo ad, you have the biggest canvas available to craft complex stories and fill with engaging features, such as games, video, slideshows, and animation in one or more panels. And this ad format won’t be pushed around -- because it displays full-screen you can showcase the entire ad experience without waiting for user interaction.
Synched animated tablet ads work in tandem on the same screen to tell a bigger story. Animation starts in one banner ad and then continues in another ad unit elsewhere on the screen without missing a beat. The Tag Team format works only on tablets, and requires a minimum of two known above-the- fold placements on the same page. Publishers that offer the Tag Team synched ad unit includes:
• Accuweather • eHow • The Demand Network • NBC Universal
Powerful ad features build meaningful consumer engagement.
We do not collect name, email address or contact information from Users. However, in order to support the Phluant Platform and to display ads to Users we may automatically collect certain information from Users within an Internet or mobile site or application (“Site”), including:
IP Address, Android ID, MAC Address, Apple’s IDFA, UDID, and other unique identifiers; Activities and page views within a mobile Site; and Language information, device make and model, device connection, height and width of device, device volume, time zone and city, state-level location information, and operating system type, name, and version, browser types, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.
We use various tracking technologies to collect this information, such as pixel tags, pixel impression trackers from Phluant’s or other third party services and other mobile tracking technologies. We may also receive a list of unique identifiers from Publishers and Advertisers, which we may use to determine to what End Users to display (or not display) certain ads.
Publishers may transfer certain information to Phluant that we use to enable the delivery of relevant advertisements to consumers on their mobile phones by our Clients. When our Publisher’s End User devices interact with our Platform, it may automatically pass information that our Publishers provide or is otherwise accessible on the advertising request. Phluant endeavors to receive the assurance from our Publishers that, through clear notice mechanisms, the Publisher has the right to pass such information to the Platform. This Publisher notice should advise the End User why the information is being collected and that it’s being used for advertising purposes. Phluant regularly works with its partners to provide improved mechanisms to manage consumer notice and control over their advertising experience in the mobile environment.
Phluant may also collect information about how End Users interact with ads delivered, such as anonymously counting clicks. Further, when available, Phluant, for the benefit of its Client, may partner with third-party companies that enable targeting of advertising based on information that is in addition to what the Publisher may provide or is otherwise available to Phluant. When partnering with these third-party data providers, Phluant does not accept, use or store this information. These services may have information about Users past browsing or application use, which can be used to enable the delivery of more relevant advertising to the User or for use in brand and ad effectiveness studies.
We may share the information that we collect about End Users as follows:
We may share aggregate information with Publishers and Advertisers about the advertising displayed to End Users and the success of ad campaigns. For Ads delivered by the Platform, we may share device attributes in order for Advertisers to successful deliver an ad opportunity.
We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on behalf of Clients.
We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
We may share aggregate or de-identified information about Users with third parties for marketing, advertising, research or similar purposes.
Ads within the Phluant Platform may contain links to third-party websites and mobile apps. Any access to and use of such linked websites or mobile apps is not governed by this Policy, but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties.
If you’d like to opt-out from having this information used to tailor advertising to you, please follow the instructions provided below. Note, we do not collect your name, email address, contact information, or other personally identifiable information.
Once you’ve opted out, we will no longer use information about your activities to deliver behaviorally targeted advertising to your device. You will continue to receive advertising after you opt-out, but it may not be tailored to your interests.
Depending on the type of device you have, you will need to either change settings on the device or submit your Device ID to us as noted below.
If you have an Apple device, you can opt out of interest-based advertising by updating to iOS 6.0 or higher, and setting Limit Ad Tracking to ‘ON.’ You can do this by going to your Settings, and clicking on ‘Privacy,’ then ‘Advertising,’ and then turning the ‘Limit Ad Tracking’ setting to ‘ON.’ Our system is designed to respect your choice and not use information to provide interest-based advertising when this setting is ON.
If you have an Android device and would like to opt out of our interest-based advertising, you can do so by entering your phone’s Android ID by going to your Settings, and under the Accounts section click on “Google” then click on “Ads” and then click on the ‘Opt out of interest-based ads’
We may send periodic promotional or informational emails to our Clients (but not their End Users). Clients may opt-out of such communications by following the opt-out instructions contained in the e-mail, or by emailing us at email@example.com. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have subscribed to.
We are not responsible for the information practices of our Publisher clients. Publishers are responsible for ensuring that their mobile sites and apps comply fully with the Children’s Online Privacy Protection Act (“COPPA”), including where relevant by obtaining parental consent prior to the collection of personal information.
Unique identifiers (e.g., IP address and device identifiers) are the only “personal information” under COPPA that Phluant collects from End Users. Phluant only uses the unique identifiers (and other associated information) it collects from End Users to support its internal operations.
We have implemented technical and administrative security measures to safeguard the information we collect from End Users.
If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at firstname.lastname@example.org.
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site, at www.phluant.com/privacy.